The Story – Townsville

Bakery since 1986

Meet Jean-Pierre

You had me at “G’day”… Jean-Pierre will tell you with his thick French accent that it was his first reaction when he arrived in Townsville fresh from France in the mid-eighties.

Shortly after, he joined the family-owned “Le Cafe de France”. That was the start of his love affair with introducing North Queenslanders to the delights of French breads and pastries.


Jean-Pierre Bakery Founder and Managing Director

Jean-Pierre at the Townsville bakery factory

Marseille, France, his native hometown

Jean-Pierre Bakery Family business a recipe for success

3 generations in the business

JP Bakery Family Business grand-daughter

and the awesome team behind him

Jean-Pierre Bakery baker working
The Bakers
Jean-Pierre Bakery Pastry Chef working
The Pastry Chefs
Jean-Pierre Artisan Bakery Breads before being packed
The Packers
Jean-Pierre Artisan Bakery Drivers
The Drivers
Jean-Pierre Artisan Bakery Office Team
The Office team

We’re proud to call Townsville home

Supplies Palm Island (Bwgcolman) an Aboriginal community northeast of Townsville. Traditional owners: Manbarra people

Jean-Pierre Bakery Fuel for Schools Townsville

We support Fuel for Schools, a local initiative aimed at ensuring Townsville Primary School & high school students get the chance to be fed breakfast.

Jean-Pierre BAkery Plastic Free Member

We’re commited to going plastic free, an initiative by Plastic Free Townsville, to reduce single-use plastics at their source and to stop marine plastic pollution.

Supporting Industry initiatives

Industry Best Practices

Jean-Pierre Bakery is HACCP certified. HACCP (Hazard Analysis and Critical Control Points) certification is an international standard that defines the requirements for effective control of food safety.

Investing in the upskilling of the local workforce through apprenticeships

Jean-Pierre Artisan Bakery is a member of the National Baking Industry Association (NBIA) and MEGT.

Jean-Pierre Bakery making baguettes
National Baking Industry Australia
Jean-Pierre Bakery Food Safety HACCP System Certification
Jean-Pierre Bakery Baker and Apprentice

Our ethos

Our Vision

To make it irresistible for food businesses to buy from us.

Our Mission

Our mission is to make our clients happy. We make it irresistible for big and small clients to buy from us and grow their business. We deliver a range of premium artisan products – both classic favourites and new delights – at radically fair prices 7 days a week with a smile.